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    Marketing Lessons For The New Web: Four Success Tips

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    Naija247news Editorial Teamhttps://www.naija247news.com/
    Naija247news is an investigative news platform that tracks news on Nigerian Economy, Business, Politics, Financial and Africa and Global Economy.

    For today’s marketers, online channels present a vast array of new opportunity – as well as the potential for costly distraction. New and emerging platforms — such as social and mobile channels — continue to evolve the online landscape of consumer engagement. As a result, success metrics and economics can change quarterly depending upon customer adoption curves. Marketers can, and should, choose from a broad menu of customer connection points. But there are endless permutations of online brand building, customer sourcing and repeat driving levers. Which should companies pursue?

    There’s also a caveat: Investing early in new applications and platforms can be risky – drawing both time and funds. For example, you may take the plunge and allocate significant resources toward building up a social coupon campaign. While this may have worked for brand X, you might find that your high-cost new customers are more interested in finding the next deal than repeating a purchase.

    It can be challenging to find what sticks. Here are my top four tips on building a successful, sustainable campaign online.

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