Nigeria’s foremost integrated energy solutions company, Aiteo Group has taken up sponsorship of the Nigerian Football Federation (NFF). The partnership will start on May 1, 2017 and will last five years with an initial option of a one-year extension.
The deal is the first in-country sports sponsorship for the Energy giant which will be referred to as the “Official Optimum Partner of the NFF”. It also grants exclusive rights to Aiteo Group and will cover all local and foreign components of the NFF’s financial obligations for the main team.
The financial obligation to Aiteo Group for this partnership is being valued at ₦500 Million annually and the official marketing agency is Mediterranean.
“Aiteo Group’s overarching social responsibility objectives are to encourage a positive impact, through our activities, on the society-at-large and has successfully done for several years. Football brings joy to the lives of Nigerians and each moment celebrated by families in their living rooms over a goal scored or friends catching up on highlights of a well taken free-kick by their local heroes leaves an indelible mark with memories for a life time,” Ndiana-Abasi Matthew, Aiteo Group’s Senior Manager, Corporate Communications said.
“This is a long-awaited injection of funds the NFF has earnestly yearned for. We are convinced that we are turning a new chapter in Nigerian football with this agreement in place. As Aiteo Group is breaking grounds in all spheres, we share a vision of excellence to promoting the delight of football-loving Nigerians”.