Acording to a study by Comunicar es Ganar, which includes more than 100 variables and ten categories, Pep Guardiola has snatched the first place ahead of Zinedine Zidane for the title of the best coach in the world.
In the International Top 20, Pep (78.4 / 100 points) ranks first, and after him come the Italian, Massimiliano Allegri (77.5 / 100 points), and Zidane (74.9 / 100 points). Guardiola Jose Mourinho is sixth in this ranking, Ernesto Valverde ninth, with Julen Lopetegui and Roberto Martinez, tenth and sixteenth respectively.
The study not only analyses the sporting successes, it also takes into account aspects such as the public attitude of the coach, his ability to transcend socially, as well as his attractiveness to become an icon for commercial brands
Guardiola surpasses Zidane and becomes the best coach
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