The Middle East & North Africa digital payments market is expected to register a CAGR of 6.5% over the forecast period 2020 – 2025
Over time, the digital payment industry has recorded robust growth, with new providers, new platforms, and new payment tools being launched in the region.
The landscape of digital payment across the region is changing rapidly and fueling the market growth, owing to unsettling digital transformation. The stores and services across the region are rapidly adopting and integrating mobile payment applications, such as PayPal, Samsung Pay, Apple Pay, and Google Pay to accept payments. Owing to changing lifestyles, daily commerce, and rapid growth in online retailing, this trend is expected to continue during the forecast period in the region.
The market studied is expected to flourish, owing to the robust proliferation of smartphones and the internet. The internet penetration rate has been recording healthy growth over the past few years, and it is expected to continue traversing the same trajectory, owing to increasing investments by internet service providers in the region. In Qatar, 75% of the population has a mobile phone, and it is 73% in the UAE, and 60% in Saudi Arabia.
The Middle East’s reliance on cash is due to a number of socio-economic factors, including education, awareness, and habits. Although cash will likely remain king in the Middle East, through government promotion, people are gradually learning about the ease and benefits of a cashless society, which is likely to boost the market growth in the region.
The Middle East and Africa region is witnessing a burgeoning digital payment market with a significant number of market players offering a multitude of diverse services. The United Arab Emirates (UAE), in particular, observed a boom in the number of available mobile payment services. For instance, mobile operator Etisalat offers its mobile wallet Etisalat Wallet. Also, Emirates NBD bank offers NBD Pay, a near-field communication- (NFC) based mobile contactless payment service, and Apple Pay and Samsung Pay were launched in the UAE in the recent past.
There are only 17 countries in the Middle East. Even so, economic disparity is obvious. The Gulf Cooperation Council (GCC) consists of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The GCC accounts for 20% of the Middle East’s total population but contributes to over 60% of the GDP. Because of the concentration of wealth in these countries, it is also observing higher adoption of digital payments
With the recent outbreak of COVID-19, global transactions across businesses are observing a significant decline, whereas digital payments are seeing consumer propensity toward its use due to the nature of non-contact based transactions and convenience offered during the lockdown period.
The acceptance of digital payment methods is expected to improve post COVID-19, and it plays a stronger role in the long term. With cash being seen as a potential carrier for the virus, governments and regulatory bodies are discouraging its use. These factors are influencing the growth of the market.
Key Market Trends
High Proliferation of Smartphones and Internet Penetration to Drive the Market Growth
The global mobile connections surpassed the global population mark. For instance, according to the GSMA, the global mobile connections in 2019 stood at 8.98 billion, and it is increasing significantly with prominent growth rates in Middle East and North Africa.
- In Middle East and North Africa, one in three mobile money providers that offer a smartphone app is seeing 20 percent or more of their active customer base transacting through the app, and a growing number of deployments in the Middle East see over half of the transactions performed through smartphone apps.
- A recent survey from MasterCard indicates that digital payments in the Middle East may increase rapidly with over 70% of respondents in the survey stating that they were willing to use mobile phones to make payments. The shift to mobile could also have a tremendous economic impact, as studies have shown that the Middle East could add USD 95 billion to GDP by 2020.
- In September 2019, inwi, Moroccan telecom operator, launched its mobile money service inwi money. The service works on Comviva’s mobiquity money, where the service offers consumers a quick, convenient and secure way to perform multiple financial transactions, such as person-to-person money transfer, airtime purchase, bill payments, and merchant payments.
- In March 2020, after securing approval from the “Bank Al Maghrib”, Orange Morocco had announced the launch of Orange Money in the country. This service is expected to allow Moroccans to make mobile payments and transfer money using their mobile devices.
Key Topics Covered:
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 High Proliferation of Smartphones and Social Interactions
4.2.2 Enablement Programs by Key Retailers to Bridge the Gap Between Physical and Digital World
4.2.3 Launch of Real-time Payment Systems in Key GCC and North African Countries
4.2.4 Growing Emphasis on Customer Satisfaction and Convergence of Global Trends in the Region
4.3 Market Restraints
4.3.1 Operational Challenges Involving Cross-border Payments and Relative Lack of Digital Literacy in Key Emerging Countries in the Region
4.4 Value Chain Analysis
4.5 Porter’s Five Forces Analysis
4.6 Key Regulations and Standards in the Digital Payment Industry
4.7 Assessment of Impact of COVID-19 on the Middle East & North Africa Digital Payments Market
4.8 Key Base Indicators
4.8.1 Digital Literacy
4.8.2 Population Index
4.8.3 Strong Presence of Expatriate Workers in the Middle East Region
4.9 Major Case Studies and Implementation Use-cases
5 CURRENT PAYMENT LANDSCAPE IN MIDDLE EAST & NORTH AFRICA
6 MARKET SEGMENTATION
6.1.1 Saudi Arabia
6.1.6 Rest of Middle East (Iran, Iraq, Kuwait, Qatar, and Bahrain)
6.1.7 Rest of North Africa
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Paypal Holdings Inc.
7.1.2 Samsung Corporation
7.1.3 ACI Worldwide Inc.
7.1.4 CIB Bank
7.1.5 Alphabet Inc. (Google Pay)
7.1.6 Apple Inc.
7.1.7 First Data
7.1.9 Mastercard (MasterPass)
7.1.10 ACI Worldwide
8 INVESTMENT ANALYSIS
9 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information about this report visit https://www.researchandmarkets.com/r/xmbe1z
Laura Wood, Senior Press Manager
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