Amongst the top tier brands listed as Global Tier winners are CoCo, Faber Castell, Fender, Heinz, IKEA, LEGO, Lurpak, McCain, Nando’s, Netflix, PILOT, Spotify, Yakult, and Yamaha, amongst others.
Regional Tier winners include Anchor (New Zealand), Cotton On (Australia), Elkjøp (Norway), LuLu (United Arab Emirates), Isetan and Uniqlo (Japan), amongst others.
National tier winners include Amarula (Alcoholic Spirits – Cream Liqueur), First National Bank (Banking), MTN (Telecommunications – Mobile), and Old Mutual (Insurance), amongst others.
Nando’s received the Global Tier award in the Restaurant Chain – Portuguese category.
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
The voting and nomination had taken place amidst the global COVID-19 pandemic whilst many countries were faced with restriction measures that had greatly disrupted the economic landscape. The Awards celebrates the innovative and creative ways these successful brands have managed to remain distinct and relevant to their consumers over the past year.
“This is a celebration of the best marketers from across the globe. The Awards are an acknowledgment of the tireless effort of the teams that build and maintain their brand presence in an ever-changing market,” said Richard Rowles, Chairman of the World Branding Forum.
Now in its seventh year, the awards are organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes.
For more information and the full list of winners, visit awards.brandingforum.org.
About the World Branding Forum
The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to raise the standards in branding for the good of the industry as well as consumers. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.