Saturday, January 22, 2022

    Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Databook 2021-2025 –

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    DUBLIN–(BUSINESS WIRE)–The “Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook): Spend Analysis by Digital/e-Gift Card, Retail & Corporate Consumers, Top Retailers, Distribution Channel, Occasions, and Demographics – Jan 2021 Update” report has been added to’s offering.

    Historically, the gift card market in Kenya has recorded a steady growth with a CAGR of 14.2% during 2016-2020. According to the publisher’s Q4 2020 Global Gift Card Survey, gift card industry in the country is expected to grow by 16.9% on annual basis to reach US$ 292.1 million in 2021.

    The gift card industry in Kenya has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by the COVID-19 outbreak.

    The gift card market in 2020 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2021.

    Despite near-term challenges in 2021, medium to long term growth story of gift cards in Kenya remains strong. The gift card industry in Kenya is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 13.5% during 2021-2025. The gift card market in the country will increase from US$ 249.8 million in 2020 to reach US$ 484.4 million by 2025.

    This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Kenya. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.


    Total Spend on Gifts in Kenya

    • By Consumer Segment (Retail and Corporate)
    • By Product Categories (13 Segments)
    • By Retail Sectors (7 Segments)

    Gift Card Market Size by KPIs across Consumer Segments in Kenya

    • Gross Load Value
    • Transaction Value
    • Unused Value
    • Average Value Per Transaction
    • Transaction Volume
    • Average Value of Card Purchased
    • Number of Cards

    Gift Card Market Size by Consumer Segment in Kenya

    • Retail Consumer
    • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

    Digital Gift Card Market Size in Kenya

    • By Retail Consumer
    • By Retail Purchase Occasion
    • By Corporate Consumer
    • By Corporate Purchase Occasion
    • By Company Size

    Gift Card Market Size by Retail Consumer in Kenya

    • By Functional Attribute
    • By Occasion
    • Festivals & Special Celebration Days
    • Milestone Celebration
    • Self-Use
    • Other
    • Value by Purchase Channel

    Gift Card Spend by Consumer Behavior and Demographics in Kenya

    • Consumer Purchase Behaviour
    • Gift Card Buyer by Age Group
    • Gift Card Buyer by Income Level
    • Gift Card Buyer by Gender

    Gift Card Market Size by Corporate Consumer in Kenya

    • By Functional Attribute
    • By Occasion
    • Employee Incentive
    • Sales Incentive
    • Consumer Incentive
    • By Scale of Business
    • Budget Allocation Trend for 2021

    Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Kenya

    • Food & Beverage
    • Health, Wellness & Beauty
    • Apparel, Footwear & Accessories
    • Books & Media Products
    • Consumer Electronics
    • Restaurants & Bars
    • Toys, Kids, and Babies
    • Jewelry
    • Sporting Goods
    • Home & Kitchen Accessories & Appliances
    • Travel
    • Entertainment & Gaming
    • Other

    Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya

    • Ecommerce & Department Stores
    • Restaurants & Bars
    • Supermarket, Hypermarket, Convenience Store
    • Entertainment & Gaming
    • Specialty Stores
    • Health & Wellness
    • Travel

    Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Kenya

    • Gift Card Online Sales
    • Gift Card Offline Sales
    • 1st Party Sales
    • 3rd Party Sales
    • Sales Uplift

    For more information about this report visit


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