REVEALED: Why PUMA Terminated $2.7m Contract With Nigeria Over Olympics Jersey

Date:

PUMA terminated the contract in a letter dated Wednesday, August 4, 2021, and signed by the company’s director Manuel Edlheimb.
In a statement made by PUMA, the termination of the deal was due to Nigeria’s athletes’ inability to wear the brand at the ongoing Tokyo 2020 Olympics.
These are certainly not the best times for Nigeria’s Athletics team as global German kit manufacturer PUMA has terminated its four-year kit sponsorship deal with the Athletics Federation of Nigeria (AFN).
The Nigerian Athletics team at the Tokyo 2020 Olympics now faces the ominous prospect of being without a kit sponsor. And the reasons for PUMA’s decision to effectively terminate its deal is understood to be centered on various occasions of a breach of contract, including Nigeria’s athletes’ inability to wear the brand at the ongoing Tokyo 2020 Olympics.

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The termination of the deal, valued at around $2.76 million, is a big blow for the AFN, who have faced a tumultuous campaign at the ongoing Olympic Games in which 10 of the country’s athletes were disqualified due to their failure to undertake the mandatory three out-of-competition tests expected of athletes taking part in a competition of this magnitude.

To add to that, the country found itself in another embarrassing but avoidable situation after one of Nigeria’s medal hopefuls, Chukwuebuka Enekwechi, who made the Shot Put final, was seen washing his jersey ahead of his final game at the ongoing competition.
Chukwuebuka Enekwechi (Dylan Martinez)
The video caption indicated that the athlete was given one jersey for the competition.
“When you made the Olympic Finals, but you only have one jersey,” he wrote.

Several videos and pictures also showed many officials were wearing different attire and sportswear brands, with one of the officials seen wearing an Arsenal jersey, The Punch reported.
Team Nigerian contingent on arrival in Tokyo for the Olympics
PUMA, in the letter of termination dated Wednesday, August 4, 2021, and signed by the company’s director Manuel Edlheimb, said, “We are referring to the licensing and sponsoring agreement signed between our company and your federation.

“As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect.
“PUMA especially declares to be discharged from any or all obligations towards all stakeholders involved and reserves all rights against these entities and individuals”.
PUMA’s $2.76 million deal includes supplying apparel to all age categories to Nigeria’s Athletics team for four years at no cost. In addition, gold medalists at the Olympic Games will earn $15,000; silver medalists will get 5,000, while a bronze medal will fetch athletes wearing the PUMA apparel at the games $3,000.
Currently, Nigeria has one bronze and a silver medal at the Tokyo Olympics.

Naija247news
Naija247newshttps://www.naija247news.com/
Naija247news is an investigative news platform that tracks news on Nigerian Economy, Business, Politics, Financial and Africa and Global Economy.

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